A trio of veteran Seattle entrepreneurs simply raised $1.3 million for Reflective, a brand new startup that helps firms automate repetitive workflows between completely different functions.
The 3-person firm launched earlier this yr and is taking up “Robotic Process Automation” giants together with UiPath and API connectors corresponding to Zapier.
Reflective goals to distinguish itself with a no-code platform that lets anybody design workflows throughout numerous software program methods each within the cloud and on-premise. It goals to deal with the difficulty of elevated context switching between completely different apps.
For instance, one buyer makes use of Reflective to sync a COVID-19 well being screening characteristic inside its scheduling software program with Slack, streamlining how managers are alerted a couple of potential sick employee.
One other wanted assist rushing up assessment and entry of service provider account information into Salesforce. Reflective changed what was beforehand an email-based course of that took extra time.
“Many core workflows are still run in email and spreadsheets,” Reflective CEO and co-founder Pejman Pour-Moezzi stated in a press release. “These companies don’t have the six-plus months often required to migrate to a whole new stack. What’s attractive about Reflective is that in a few hours, it makes their existing software multiple times more efficient.”
Pour-Moezzi beforehand co-founded a yoga and health educational video platform known as Cody, which was acquired by Alo Yoga in 2017. He began Reflective with Bryan Oki, who beforehand began Refrain Health, and Bookis Worthy, co-founder of Children on 45th and Ada Builders Academy.
Pour-Moezzi stated curiosity in Reflective’s product is excessive regardless of the continued the financial disaster.
“With many companies needing to reimagine how they operate, they see Reflective as an efficient way to design, implement, and automate their new workflows,” he famous.
Robotic Course of Automation, or RPA, entails methods that use AI to study after which take over routine and mundane software program processes and enterprise workflows from human staff. UiPath is a number one RPA startup and recently raised an additional $225 million.
Pour-Moezzi stated the difficulty with conventional RPA is that “the implementations are slow and expensive, often requiring costly consultants for workflow discovery plus dedicated technical staff with scripting experience.” He stated the scripts additionally are typically brittle and sometimes break when interfaces change.
“Reflective is a no-code platform, so the employee executing the work can design the workflow themselves,” he stated. “Also, we don’t try to automate everything. Our model is hybrid or ‘human-in-the-loop’ meaning people still execute the steps that require complex decision-making or creativity — making it more flexible than an automated script.”
UiPath has a R&D hub in Bellevue, Wash. This previous Might Microsoft acquired London-based Softomotive, a UiPath competitor.
Seattle-based VC agency Founders’ Co-op led the seed spherical. Different backers embrace Voyager Capital, Alumni Ventures Group, and angel traders corresponding to Shelby Bonnie, Dave Hersh, Jeremy LaTrasse, Albert Lee, and Andy Sack.
“While many tech-savvy companies have modernized their software tooling over the past decade, the vast majority of companies still operate using an unpredictable mix of legacy on-premise software and point SaaS solutions, requiring critical data and tasks for key workflows to be managed across multiple incompatible systems,” Founders’ Co-op Basic Companion Chris DeVore stated in a press release. “Reflective is an elegant solution that allows those companies to begin their shift toward modernization without undertaking a risky and expensive digital transformation effort.”