Madrona leads $4.9M spherical for Stratify, a brand new fintech startup that goals to automate budgeting

Stratify CEO Brian Camposano. (Madrona Enterprise Labs Photograph)

Stratify got here out of stealth mode and introduced a $4.9 million seed funding spherical led by Madrona Enterprise Group.

The corporate, which began in Seattle however is now totally distant, spun out of Madrona Venture Labs (MVL), the Seattle startup studio backed by Madrona. GeekWire beforehand reported on the corporate this past May.

Stratify is led by Brian Camposano, the previous CFO at Docker who was an entrepreneur-in-residence at MVL since March. He beforehand spent 12 years at Deutsche Financial institution and practically 4 years at Concur, the journey expense big that bought to SAP for $8.3 billion in 2014.

The startup goals to automate the budgeting and forecasting course of, changing legacy software program utilized by numerous varieties of corporations. It permits for collaboration throughout numerous departments and allows a real-time “continuous planning model.” Machine studying is used to determine efficiency gaps and create revised forecast situations.

The concept is to assist finance professionals save time on guide and administrative duties, liberating them as much as dig into the numbers and determine key developments.

“Continuous budgeting is an important evolution of the traditional budgeting workflow, as it leverages access to real-time data in order to analyze financial and operational performance in real-time, compare those results to the underlying budget assumptions, address any identified operational issues to optimize performance, and re-forecast the business when business dynamics have changed,” defined Camposano.

Stratify natively integrates with a clients’ core programs of report and might routinely create studies and calculate KPIs primarily based on the monetary and operational efficiency of the enterprise, Camposano mentioned.

Docker CEO Steve Singh on the 2017 GeekWire Cloud Tech Summit. (GeekWire Photograph)

Steve Singh is chairman at Stratify. He and Camposano have crossed paths a number of instances. Singh helped begin Concur again in 1993 and led the corporate till 2017, earlier than becoming a member of Docker as CEO in Could 2017. Camposano arrived on the software program startup just a few months later.

Singh joined Madrona Enterprise Group, which created MVL, as managing director this past January.

“Intelligent applications are the future of enterprise software and no area is more ripe for this work than the office of the CFO,” Singh mentioned in an announcement. “The process of creating, measuring and updating a budget should be continuous, not the current system of heads down work that is often based on complex and breakable spreadsheets.”

Stratify has 5 workers, together with Brian Torrey, a former Adaptive Insights exec, and Venky Krishnan, who was beforehand at Apptio and Microsoft. The corporate plans to triple the scale of its workforce over the subsequent yr.

Camposano mentioned the pandemic and financial disaster haven’t negatively affected Stratify. He mentioned the present scenario has “highlighted the importance of a tool like Stratify.”

“In particular, the ability to quickly and automatically create new forecast scenarios that reflect changing business dynamics, and our collaboration capabilities that allow distributed management teams to access consistent data sets quickly and easily to ensure all stakeholders are operating with the same understanding of the state of the business,” he mentioned.

Coatue, which announced a $700 million early-stage fund final yr, additionally participated in Stratify’s seed spherical.

Madrona has made an effort to put money into fintech corporations and expand Seattle as a fintech hub.

Different current MVL spinouts embody Zeitworks, led by Seattle startup veterans Ryan Windham and Ben Elowitz, and Simplata, a knowledge safety startup led former BMW ReachNow CEO Steve Banfield and former Area Instruments CTO Bruce Roberts.

MVL raised its third fund last year with plans to launch as much as a dozen new startups.

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