Amazon opens new Go Grocery retailer in Microsoft’s neighborhood, as their retail tech rivalry grows

Customers scan a QR code within the Amazon Go app on their smartphones upon coming into an Amazon Go Grocery retailer, like this one in Seattle. (GeekWire Photograph / Kurt Schlosser)

Amazon is opening its second Amazon Go Grocery retailer Wednesday, this one in Redmond, Wash., bringing its bigger cashierless retailer format to the Seattle suburbs and the doorstep of Microsoft’s headquarters.

The 7,350-square-foot retailer is situated within the Overlake Fashion Plaza at 2010 148th Ave. N.E. The opening comes about six months after Amazon opened the first Go Grocery in Seattle’s Capitol Hill neighborhood.

The shops are an enlargement of the high-tech procuring expertise first ushered in by the smaller Go comfort shops two years in the past. Amazon Go Grocery shares lots of the objects present in full-size grocery shops however makes use of an array of cameras and sensors to log what individuals put of their carts as they store, eliminating checkout strains.

Whereas the brand new retailer might entice customers who work at Microsoft, the situation can be notable as a result of Microsoft will not be shy about additionally desirous to “redefine the shopping experience” by means of expertise. The software program large has teamed with Kroger on tasks together with on a high-tech QFC store in Redmond, which options sensible cabinets and handheld units to deliver better effectivity to grocery procuring, pricing, stocking and in-store promoting.

This Amazon Go Grocery will differ from the primary location by providing a choice of scorching meals objects ready in a kitchen on web site. Breakfast, lunch, and dinner meals objects will embrace breakfast wraps and oatmeal, soups, scorching sandwiches, pizza by the slice, rotisserie hen, hen wings and BBQ ribs.

The Redmond retailer can be catering extra closely to folks on the go together with expanded child merchandise corresponding to diapers, wipes, meals, and different provides.

Elsewhere within the retailer, the concept is to supply a model of what full-size grocery shops provide, together with important objects, recent produce, meat and seafood, baked items, alcohol and ready-to-heat pre-made meals.

Regional distributors featured within the retailer embrace La Parisienne, Donut Manufacturing facility, Tony’s Espresso, Blazing Bagels, Lopez Island Creamery, Ellenos Yogurt, Uli’s Well-known Sausage, Beecher’s, Eat Native, Sri Bella, Carso’s Pasta Firm, and Theo’s Chocolate.

Amazon Go Grocery shops provide recent produce and lots of extra of the important objects stocked in full-size shops. (GeekWire Photograph / Kurt Schlosser)

Simply final month, Amazon unveiled another concept in its ongoing enlargement of bodily retail choices with the opening of Amazon Recent Grocery in Woodland Hills, Calif. That kind of retailer doesn’t depend on the frilly infrastructure and surveillance-style procuring that Amazon Go makes use of. As an alternative, Amazon rolled out a wise procuring cart that makes use of cameras, sensors and a scale to robotically detect and log objects on a digital show. The expertise nonetheless makes it potential for customers to go away the shop with out going by means of a standard checkout line.

Groceries are an estimated $678 billion U.S. market, and as they go more and more digital, Amazon continues to take a position closely in each bodily and on-line choices three years after buying Complete Meals for practically $14 billion in 2017. The company saw online grocery sales triple year-over-year through the second quarter of this yr as extra clients get their groceries delivered versus going to a bodily retailer amid the COVID-19 pandemic.

In October, Amazon made grocery delivery a built-in benefit of Prime membership — now not charging an additional $15 per thirty days, or $180 per yr, for Amazon Fresh delivery on high of the $119 annual Prime charge.

Amazon’s on-line grocery arm additionally contains its AmazonFresh Pickup service. The corporate additionally gives BOPIS (Purchase On-line Pickup in Retailer) at Complete Meals.

(Amazon Picture)

Complete Meals opened a supply solely facility in Brooklyn this month for the aim of fulfilling on-line orders.

The New York Put up reported in August that Amazon is seeking to deliver the “Just Walk Out” tech that fuels Go shops to Complete Meals. A supply instructed the newspaper the rollout of the expertise to the larger chain is anticipated to start within the second quarter of 2021.

The Seattle and Redmond places are the one two listed on the Amazon Go Grocery website proper now, however previous reports say that a location is deliberate for the Washington, D.C., metro space.

Through the opening of the Seattle Go Grocery, Amazon burdened that its intention is to not change Complete Meals or different strategies customers use to get groceries, and that clients like to buy in quite a lot of methods. Whereas Go may be aimed toward individuals close to the workplace, Go Grocery is catering to individuals nearer to residence.

“Some people want their food delivered, some people want to go shopping at Whole Foods, some people want to shop at a different kind of store,” Dilip Kumar, vp of Bodily Retail & Know-how for Amazon, stated on the time.

The brand new Amazon Go Grocery in Redmond, Wash., is situated at 2010 148th Ave. N.E. The shop is open every day, 7 a.m. to 10 p.m. Parking is free.

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *